How Being in Business is Like American Idol
You have a very small window of opportunity to impress me. If you don’t, I probably won’t be back. In fact, there are a lot of competitors out there that hope you won’t make my visit memorable. When we have good experiences at a place of business, we return. When we’ve had an off experience, word gets around, and we move on to another place.
Get a bad haircut, I can guarantee you that you’re looking for a new place to try.
Bad service at a new restaurant in town? Why bother to go back.
Customer service short and frustrating at a retail store? There are tons of others stores to shop at.
Just like the singers on the popular show American Idol, you have a small window of opportunity, what will you do with it to ensure you’ve got my attention? If I like a place, have a good experience, or find what I need easily and think it’s a fair value, I’ll be back. Boring, can’t find enough variety, or poor service, and I’m looking elsewhere.
Where does your business stand? Are you the next “American Business Idol” or are you getting cut?
