That’s what people want to know. They don’t care about the fancy new equipment you have, they don’t care that you’ve been in business for 80 years, and they don’t care if it’s your birthday next week.
It’s a simple lesson. People want to know how your business will benefit THEM.
Listing your great features is […]
I was flying home from Florida this past Sunday, and as the flight attendant made her way around with the beverage cart, something interesting happened…
I got sprayed with soda, as she opened a can and it started shooting out soda.
The flight attendant was completely unaware that three passengers were sprayed. She was so focused […]
Continuing education and training is something that will always hold value to your business. Whether it’s learning new management tactics, learning more about potential growth in new areas, or getting your employers certified with training programs.
One program you may be interested in learning more about is over at QuickCert.com. IT certification is well worth the […]
It’s all perspective baby, let’s take a peek…
You’re 16 or 17 and you decide you want to be a lawyer, because you’ll make some big bucks. You’re now in practice, but you don’t love what you do. Would it be crazy to change careers after all that time?
Ask yourself something: as a 30 or […]
You’re creating a website or blog for your company, and now you’re stuck for material to write about. Where do you turn? There are article directories on the web that offer you free content for your site.
One site which does it a little differently lets you subscribe to an actual feed of articles. You […]
You can’t force someone to be loyal to your business. It doesn’t work that way!
What you can do, is let them know you value them as a client. Let them know that you appreciate their business, and that you have vested interest in them. If a client or customer feels that they are important […]
Most companies are in business to make money; almost every business I know is. Sure there may be one or two out there with other goals, but at the end of the day, businesses want to succeed and that means making money.
One surefire guaranteed way to increase sales is by working with qualified leads. It […]
I went out to lunch with my sister on Friday. The host who seated us wanted to be anywhere but at work that day; it was obvious.
In fact, when we sat down we said, “There’s someone thrilled with their job.” Seriously, could they have been any more unhappy, annoyed to be at work, and showing […]
You’re ready to step into technology and stay current. It’s time to add a website to your business lineup. It can seem overwhelming, but let’s lay it out. There are two options: hire someone, or learn to do it yourself.
I personally like the second option if you have the time and willingness to stick […]
I was in the sunroom today eating lunch. I put the dogs out, and was watching my beagle and his simplicity made so much sense.
When he goes outside, he goes and does his business first. When he’s done taking care of that, THEN he moves on to linger in the yard, chase squirrels down the […]
