Reach Out to Your Customers with a Company Blog

You’re a business trying to reach out to your customers…what do you do? One thing to consider is setting up a blog, but not just any blog- a useful blog. This blog should add value to your site, not just facts about your company.

While listening to Susie Gardner (Blogging for Dummies, 2nd edition) during Izeafest, she spoke of content improvement.

Here are some things that she lists as being good content, and things you can bring to your company blog: informative content, surprises, interaction, engaging information, inspiring information, or conveying important information.

Let’s take inspiring information as an example. Is there a charity that you’re a sponsor for, or participate in? Share a story of your company reaching out to help others, or becoming involved. Humanize your company and make a difference.

Maybe you’d like to have more interaction with your clients and customers. Ask them questions in your blog that might help direct areas that have been overlooked.

When looking at the goal of your site, you need to decide what you want to get out of it. Do you want better communication with your customers, or do you want to help your clients with projects. Maybe you’re a floor company, maybe you could offer tips on keeping your floors in good condition with useful information that’s not common knowledge.

Who exactly is your audience? When you know who you are speaking to, you can create content that is geared towards their needs. How often do people respond, and how often do you want to post to your company blog. Like a newsletter, you can have a monthly update, though I’d encourage weekly updates and information.